Business Operations to Tech Ops

When I led the rebranding of our team—from Business Operations to Tech Ops—the goal was to create clarity around who we were, what we offered, and how we supported the business. Our team was made up of people from very different professional backgrounds: finance, communications, operations, events, and PR. While we were doing impactful work, there was a lack of visibility and understanding across the company about our collective purpose.

I proposed and led a complete repositioning of the team’s identity. We collaboratively defined our “how, what, and why,” aligning on a unified mission that could be easily understood by other departments. I designed the brand identity and built a full toolkit of communications materials—from SharePoint pages and email templates to branded presentation decks and stakeholder worksheets—all aimed at making our work more accessible, more consistent, and more engaging.

To bring the rebrand to life, I launched a digital hub on SharePoint and Microsoft Teams that quickly became the go-to space for everything from onboarding materials and team Q&As to live “Ask Me Anything” sessions. We saw a 40% increase in internal traffic to these resources within the first two months. I also introduced regular “Meet & Greets” and structured Touchpoint Sessions that encouraged open dialogue between our team and others across the business.

As part of the rollout, I coached team members to write their own elevator pitches and helped them craft short insight pieces to explain their roles. I offered public speaking workshops to build confidence, knowing that stepping into the spotlight doesn’t come naturally to everyone.

This wasn’t just about a new name or look—it was about building understanding, trust, and visibility. Within the first quarter post-launch, we saw a 60% increase in cross-functional collaboration requests, and internal surveys showed a 70% improvement in stakeholder clarity around our team’s purpose. What began as a branding exercise ultimately helped transform how we worked with others. It encouraged connection, boosted morale, and reduced unnecessary workload through smarter, clearer communication.

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