UK & NETHERLANDS
Across every role and organisation I’ve worked with, one consistent thread has been my responsibility for creating clear, impactful, and purpose-driven communication materials. From shaping change management narratives and drafting executive-level letters to designing engaging newsletters, campaign updates, and storytelling content—I’ve supported a wide range of internal and external communication needs.
Internally, I’ve crafted everything from CEO messages and sensitive company-wide announcements to lighthearted promotional materials for fundraising events and internal activations. Whether the message required discretion, empathy, or celebration, I’ve always approached each piece with an understanding of tone, audience, and timing. My communications helped create transparency, foster engagement, and drive trust—especially during times of change.
I also took the lead on content for internal events and charity initiatives, ensuring messages didn’t just inform but inspired participation. Externally, I focused on clarity and customer experience—developing simple, accessible materials to guide clients through the start and finish of campaigns, improving understanding and reducing support queries.
Over time, I have become the go-to person for “getting the message right”, whether that meant distilling complex topics into digestible visuals or helping senior leaders shape their voice. While much of my work remains confidential, the impact is evident: higher engagement rates, smoother transitions, and more aligned teams.
