BIOCZ

Haircare Brand Identity & Packaging Design

Client: BioCZ
Scope: Brand Identity, Packaging Design, Visual Strategy, Social Media, Launch Support
Launch: Regional → International

I was commissioned to create the complete visual identity for a new haircare brand, following a detailed brief that required the inclusion of the founder’s portrait and imagery of key natural ingredients.

My work encompassed logo design, packaging and label artwork prepared for print, a cohesive colour and visual strategy, and creative direction across all brand elements. I also developed content for social media and played an active role in supporting the brand’s launch, helping to ensure a consistent and impactful rollout both online and in person.

The brand launched regionally and successfully expanded to international markets. To ensure continued visual consistency, I delivered a comprehensive portfolio of design assets and brand guidelines, enabling the client to confidently develop future content in-house.

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